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portada Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective
Type
Physical Book
Author
Language
English
Pages
207
Format
Paperback
Dimensions
21.6 x 14.0 x 1.2 cm
Weight
0.25 kg.
ISBN13
9781349468362

Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective

S. Bullo (Author) · Palgrave MacMillan · Paperback

Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective - Bullo, S.

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Synopsis "Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective"

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

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The book is written in English.
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