Name: Fashion and Film: Moving Images and Consumer Behavior
Price: 140.39 EUR
Availability: InStock
Author: Bug, Peter
ISBN: 9789811395413

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portada Fashion and Film: Moving Images and Consumer Behavior

Fashion and Film: Moving Images and Consumer Behavior

Type

Physical Book

Publisher

Springer

Author

Bug, Peter

Language

English

Pages

301

Format

Hardcover

Dimensions

24.1 x 18.2 x 1.8 cm

Weight

0.54 kg.

ISBN13

9789811395413

Synopsis "Fashion and Film: Moving Images and Consumer Behavior"

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores.The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as 'fashion company identity films' or 'fashion and music videos' are covered in order to get a more complete analysis from a consumer influenced perspective.

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Fashion and Film: Moving Images and Consumer Behavior - Bug, Peter

Synopsis "Fashion and Film: Moving Images and Consumer Behavior"

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