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portada Система Коммуникационного Аудита: Опыт Внедрения в Fmcg-Компании (in Russian)
Type
Physical Book
Publisher
Author
Language
Russian
Format
Paperback
ISBN13
9783844358421

Система Коммуникационного Аудита: Опыт Внедрения в Fmcg-Компании (in Russian)

Андрей Малафеев (Author) · Lap Lambert Academic Pub · Paperback

Система Коммуникационного Аудита: Опыт Внедрения в Fmcg-Компании (in Russian) - Андрей Малафеев

New Book Imported to Netherlands
Delivery: 18 Sep - 22 Sep Shipping: 13 to 14 business days.
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Synopsis "Система Коммуникационного Аудита: Опыт Внедрения в Fmcg-Компании (in Russian)"

Eta rabota posvyashchena opisaniyu opyta vnedreniya kompleksnoy sistemy otsenki effektivnosti kommunikatsionnoy deyatel'nosti v krupnoy FMCG-kompanii. Rabota imeet sleduyushchuyu logicheskuyu strukturu: Obshchiy i chastnyy analiz (teoreticheskaya chast') - rassmotrenie otdel'nykh storon i svoystv kommunikatsionnoy deyatel'nosti krupnykh kompaniy i obshchey spetsifiki otsenki effektivnosti kommunikatsionnoy deyatel'nosti opredelenie stepeni primenimosti obshchikh kriteriev otsenki effektivnosti k chastnomu prakticheskomu primeru; Modelirovanie (proektnaya chast') - svedenie v edinoe tseloe poluchennykh rezul'tatov i formulirovanie proekta po izmereniyu effektivnosti kommunikatsionnoy deyatel'nosti;Obobshchenie (vyvody i rekomendatsii) - formirovanie predlozheniy po prakticheskomu primeneniyu sistemy otsenki effektivnosti kommunikatsiy.Kniga budet polezna studentam spetsial'nosti "Svyazi s obshchestvennost'yu", sotrudnikam kommunikatsionnykh agentstv i rabotnikam podrazdeleniy po svyazyam s obshchestvennost'yu v kompaniyakh raznykh sfer biznesa.

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The book is written in Russian.

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The binding of this edition is Paperback.

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