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portada focus groups as qualitative research
focus groups as qualitative researchfocus groups as qualitative researchfocus groups as qualitative researchfocus groups as qualitative research
Type
Physical Book
Author
Publisher
Language
English
Format
Paperback
Dimensions
21.6x14.1x0.6 cm
Weight
0.12 kg.
ISBN
0761903437
ISBN13
9780761903437
Edition No.
0002
Categories

focus groups as qualitative research

David L. Morgan (Author) · Sage Publications, Inc · Paperback

focus groups as qualitative research - Morgan, David L.

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Synopsis "focus groups as qualitative research"

The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

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