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portada from customer retention to a holistic stakeholder management system: living a vision
Type
Physical Book
Illustrated by
Publisher
Author
Year
2010
Language
English
Pages
203
Format
Paperback
Dimensions
23.4 x 15.6 x 1.2 cm
Weight
0.32 kg.
ISBN
3642096069
ISBN13
9783642096068
Categories

from customer retention to a holistic stakeholder management system: living a vision

Margit Huber (Illustrated by) · Susanne O'Gorman (Illustrated by) · Springer · Paperback

from customer retention to a holistic stakeholder management system: living a vision - Huber, Margit ; O'Gorman, Susanne

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Synopsis "from customer retention to a holistic stakeholder management system: living a vision"

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.

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