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portada Geschäftsmodelle im Europäischen Automobilvertrieb: Herausforderung Multikanalmanagement (in German)
Type
Physical Book
Publisher
Author
Year
2008
Language
German
Pages
367
Format
Paperback
ISBN13
9783834910813
Edition No.
2008
Categories

Geschäftsmodelle im Europäischen Automobilvertrieb: Herausforderung Multikanalmanagement (in German)

Alexander Graf (Author) · Gabler Verlag · Paperback

Geschäftsmodelle im Europäischen Automobilvertrieb: Herausforderung Multikanalmanagement (in German) - Alexander Graf

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Synopsis "Geschäftsmodelle im Europäischen Automobilvertrieb: Herausforderung Multikanalmanagement (in German)"

Im europäischen Automobilvertrieb finden grundlegende strukturelle Veränderungen statt, mit wachsender Relevanz des Multikanalmanagements. Alexander Graf typologisiert die existierenden Distributionsorgane und prognostiziert deren Entwicklungspotential mit Hilfe einer europaweit angelegten Expertenbefragung im Design der Delphi-Methode. Daraus leitet er Implikationen für das Multikanalmanagement ab.

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