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portada Getting Attention
Type
Physical Book
Publisher
Language
English
Format
Hardcover
ISBN13
9781138441088

Getting Attention

Susan Y. Kohl (Author) · Routledge · Hardcover

Getting Attention - Kohl, Susan Y.

New Book Imported to Netherlands
Delivery: 21 Sep - 23 Sep Shipping: 13 to 14 business days.
€ 285,90
Import costs and 9% BTW included in the price ✅
€ 285,90

Synopsis "Getting Attention"

Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.

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