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portada Global Fashion Business: International Retailing, Marketing, and Merchandising
Type
Physical Book
Author
Publisher
Language
English
Pages
272
Format
Paperback
Dimensions
24.6 x 18.9 x 2.5 cm
Weight
0.45 kg.
ISBN13
9781350180185
Categories

Global Fashion Business: International Retailing, Marketing, and Merchandising

Byoungho Ellie Jin (Author) · Bloomsbury Visual Arts · Paperback

Global Fashion Business: International Retailing, Marketing, and Merchandising - Jin, Byoungho Ellie

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Synopsis "Global Fashion Business: International Retailing, Marketing, and Merchandising"

In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.

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