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portada Global Media Sport: Flows, Forms and Futures
Type
Physical Book
Author
Publisher
Language
English
Pages
192
Format
Paperback
Dimensions
23.4 x 15.6 x 1.0 cm
Weight
0.28 kg.
ISBN13
9781472539427
Categories

Global Media Sport: Flows, Forms and Futures

David Rowe (Author) · Bloomsbury Academic · Paperback

Global Media Sport: Flows, Forms and Futures - Rowe, David

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Synopsis "Global Media Sport: Flows, Forms and Futures"

How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media?In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place. The book will appraise and analyse the state of sports television, rise of new sports media, emergence of hybrid sport cultural forms, eruption of sport-related political controversies, scandals and power struggles, mutations of forms of global sport fandom, and projections of the future of global media sport. In bringing together the latest research from across a number of disciplines, this book offers an exciting contribution to the emerging field of global sports media.

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