Name: Good Company: How to Build a Business Without Losing Your Values
Price: 14.64 EUR
Availability: InStock
Author: Dexter, Julietta
ISBN: 9781786497222

portada Good Company: How to Build a Business Without Losing Your Values

Good Company: How to Build a Business Without Losing Your Values

Type

Physical Book

Author

Julietta Dexter

Publisher

Atlantic Books (UK)

Year

2021

Language

English

Pages

272

Format

Paperback

Dimensions

19.9 x 13.3 x 2.2 cm

Weight

0.25 kg.

ISBN13

9781786497222

Synopsis "Good Company: How to Build a Business Without Losing Your Values"

In a highly competitive world, many think business success means being ruthless: maximizing short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like "Move fast and break things" (Facebook) or "We're a team not a family" (Netflix). But this model is looking increasingly flawed. What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the award-winning CEO of The Communications Store explains how she built one of the world's most respected PR & communications companies without compromising her morals and without screwing over her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.

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Good Company: How to Build a Business Without Losing Your Values - Dexter, Julietta

Synopsis "Good Company: How to Build a Business Without Losing Your Values"

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