Synopsis "Gramática Visual (in Spanish)"

In contemporary life, all of us are voracious consumers and emitters of visual messages. While we encounter a huge amount of graphic information, it's impossible to have a dialogue that's authentic, critical, and productive without basic knowledge of the elements of visual language. This practical guide takes the form of a brief treatise on visual grammar clearly defines the basic elements of visual language as well as their processes and relationships. En la vida contemporánea todos somos voraces consumidores y emisores de mensajes visuales. Diariamente nos enfrentamos a una gran cantidad de información gráfica, aunque sin un conocimiento básico de los elementos del lenguaje visual es imposible alcanzar un auténtico diálogo que resulte crítico y productivo. Este libro es un pequeño tratado de gramática visual que define de forma sencilla y totalmente gráfica los elementos básicos del lenguaje visual y sus procesos y relaciones. A medio camino entre tratado gramatical y diccionario visual, funciona como una practiquísima herramienta y guía de consulta para descodificar y producir mensajes visuales. El punto de partida idóneo para iniciarse en la alfabetización gráfica.

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Gramática Visual (in Spanish) - Leborg, Christian

Synopsis "Gramática Visual (in Spanish)"

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