Name: Green Marketing
SKU: 57336576
Price: 82.16 EUR
Availability: InStock
Author: Nath, Vikas ; Das, Rajendra Prasad
ISBN: 9786200006806

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Type

Physical Book

Author

Vikas Nath

Rajendra Prasad Das

Publisher

LAP Lambert Academic Publishing

Language

English

Pages

252

Format

Paperback

Dimensions

22.9x15.2x1.4 cm

Weight

0.37 kg.

ISBN13

9786200006806

Synopsis "Green Marketing"

Green Marketing activities touch every activity of business starting from production to packaging and moving further to public relations. Green marketing concerns with protection of ecology and environment in general. Modern marketing activities have led to growth in consumption and disposal of products which has created a negative impact on the environment. This book is a modest attempt to highlight green marketing practices being followed by selected industries viz. Automobile, Food, Plastic and Electrical industry. It has also tried to highlight the perception and awareness of consumers towards products of these industries.

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Green Marketing - Nath, Vikas ; Das, Rajendra Prasad

Synopsis "Green Marketing"

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