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portada Gut Feelings
Type
Physical Book
Publisher
Author
Year
2008
Language
English
Pages
288
Format
Paperback
ISBN
0143113763
ISBN13
9780143113768
Categories

Gut Feelings

Gerd Gigerenzer (Author) · Penguin · Paperback

Gut Feelings - Gerd Gigerenzer

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Synopsis "Gut Feelings "

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink. Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

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