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portada Hit Brands
Type
Physical Book
Publisher
Author
Year
2013
Language
English
Pages
212
Format
Paperback
Dimensions
20.3x12.7 cm
ISBN13
9781349444588

Hit Brands

D. Jackson;E. Sheinkop;R. Jankovich (Author) · Springer Nature B.V. · Paperback

Hit Brands - D. Jackson;E. Sheinkop;R. Jankovich

New Book Imported to Netherlands
Delivery: 16 Sep - 23 Sep Shipping: 12 to 16 business days.
€ 60,24
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€ 60,24

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Synopsis "Hit Brands"

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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The book is written in English.

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The binding of this edition is Paperback.

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