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portada Hotelmanagement (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
336
Format
Paperback
ISBN13
9783540617464

Hotelmanagement (in German)

Georg Seitz (Author) · Springer · Paperback

Hotelmanagement (in German) - Georg Seitz

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Synopsis "Hotelmanagement (in German)"

Dieses Buch richtet sich an Studenten wirtschaftswissenschaftlicher Touristikstudiengänge, Hotelfachschüler und Praktiker, die sich mit Hotelmanagement befassen. Dargestellt werden die hotelrelevanten Merkmale der Dienstleistungsproduktion, weiter die Hotelformen und der Hotelmarkt in Deutschland in seiner Struktur und seinen Marktperspektiven. Zentral ist das Kapitel über Marketing. Darin nimmt die Produktpolitik eine vorrangige Stellung ein. Sie umfa t Funktionen wie Standort, Qualitätssicherung, die Markenkomponente sowie Aspekte der Ökologie.

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The book is written in German.

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The binding of this edition is Paperback.

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