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portada hybrid value creation
Type
Physical Book
Year
2013
Language
English
Pages
200
Format
Paperback
Dimensions
21x14.8x1.3 cm
Weight
0.29 kg.
ISBN
3834939609
ISBN13
9783834939609

hybrid value creation

Vivek K. Velamuri (Author) · Springer Gabler · Paperback

hybrid value creation - Velamuri, Vivek K.

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Synopsis "hybrid value creation"

Hybrid Value Creation - a phenomenon also known under different terms such as "Product Service Systems", "Dematerialization", and "Servitization" - is a catalyst for fundamental transformation of individual firms and whole economies. Vivek K. Velamuri defines Hybrid Value Creation as the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). He provides a systematic assessment of the state-of-the-art in the field and identifies empirically-derived strategies for hybrid value creation. The work helps practitioners, irrespective of the industry they are in, to come to grips with understanding the dynamics of hybrid value creation.

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