Name: I Prefer Dry Red Thanks
SKU: 57291397
Price: 77.07 EUR
Availability: InStock
Author: Deng, Shenrui Demi
ISBN: 9786139822706

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Type

Physical Book

Author

Shenrui Demi Deng

Publisher

LAP Lambert Academic Publishing

Language

English

Pages

164

Format

Paperback

Dimensions

22.9x15.2x1 cm

Weight

0.25 kg.

ISBN13

9786139822706

Synopsis "I Prefer Dry Red Thanks"

Historically, wine was an exotic good at Chinese market and not routinely perceived and consumed by most Chinese.Therefore, Chinese please may be distinctly visible when they are visiting wineries and experiencing a local Sauvignon Blanc at cellar. When the author was field working on wineries based New Zealand, a considerable number of questions emerged naturally whenever the author came across Chinese there, appreciating wine and experiencing wine-themed activities. What motivated Chinese to wineries? Chinese were said to prefer dry red wine but do they appreciate that type indeed? Where was their wine palate located exactly on a spectrum? Although a series of wine and wine-related research continues to make a substantial contribution to this field of behavioural study, there are no references from Chinese perspective. The book will lead you to understand that and unblock the mystery of Chinese consumer behavior as well as pave a cornerstone for future relevant research.

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I Prefer Dry Red Thanks - Deng, Shenrui Demi

Synopsis "I Prefer Dry Red Thanks"

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