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portada Idea Work 3
Type
Physical Book
Publisher
Author
Year
2010
Language
English
Pages
356
Format
Paperback
ISBN13
9780557419937

Idea Work 3

Brian Glassman (Author) · Lulu Press · Paperback

Idea Work 3 - Brian Glassman

New Book Imported to Netherlands
Delivery: 14 Oct - 16 Oct Shipping: 5 to 6 business days.
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Synopsis "Idea Work 3"

Directors of Product Development, VPs of R&D, and Innovation Consultants should have this book on their shelves! Dr. Brian Glassman, a Ph.D. in Innovation Management from Purdue University, provides a detailed an authoritative review of the front-end of innovation, idea generation, and idea management. Plus, his seminal process model, explained in detail, provides innovation practitioners a framework with which to generate ideas in a controlled manner, and then capture, screen, store, a diffuse those ideas throughout their enterprises. This powerful model can employ the best idea generation methods, such as Blue Ocean Strategies, IDEO, TRIZ, and more; resulting in a steady stream of disruptive to incremental ideas for new products and services. This seminal work is highly authoritative and separates itself from the rest of the innovation literature by providing insights cited by highly creditable sources, and by providing structured arguments based on data driven research.

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