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portada Ideas que Pegan (in Spanish)
Type
Physical Book
Author
Publisher
Year
2014
Language
Spanish
Pages
302
Format
Paperback
ISBN
9587621824
ISBN13
9789587621822
Edited in
Colombia
Edition No.
1
Categories

Ideas que Pegan (in Spanish)

Dan Heath (Author) · Chip Heath (Author) · Ediciones De La U · Paperback

Ideas que Pegan (in Spanish) - Chip Heath

5 estrellas - de un total de 5 estrellas 9 reviews
New Book Imported to Netherlands
Delivery: 11 Aug - 18 Aug Shipping: 7 to 11 business days.
26,84 €
Import costs and 9% BTW included in the price ✅
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Synopsis "Ideas que Pegan (in Spanish)"

Ideas que pegan te da las claves que necesitas para comunicar de una forma efectiva tus ideas. Poco importa si eres consejero delegado o ama de casa, todo el mundo tiene ideas que necesita comunicar: un lanzamiento, una nueva estrategia para su jefe o inculcarle valores a sus hijos. La vida nos ha enseñado que es duro y complicado transformar la manera de pensar y actuar de los demás. Pero no tires la toalla, este libro te enseñará las seis claves para hacer que una idea impacte y se pegue en la memoria.La vida nos ha enseñado que es duro y complicado transformar la manera de pensar y actuar de los demás. Pero no tires la toalla, este libro te enseñará las seis claves para hacer que una idea impacte y se pegue en la memoria.
Dan Heath
  (Author)
View Author's Page
Chip Heath is a professor of organizational behavior at the Graduate School of Business at Stanford University, columnist, and speaker. He holds a degree in industrial engineering from Texas A&M University and a PhD in Psychology from Stanford. Dan Heath is a consultant at Duke Corporate Education, Aspen Institute, and a researcher at Harvard Business School. He is a co-founder of Thinkwell, an innovative multimedia textbook company.
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Chip Heath
  (Author)
View Author's Page
Heath is an emeritus professor of Organizational Behavior at the Thrive Foundation for Youth at the Stanford Graduate School of Business. His research examines why certain ideas—from urban legends to home remedies, from "Chicken Soup for the Soul" stories to business strategy myths—survive and thrive in the social marketplace of ideas. A few years ago, Heath designed a course, now a popular elective at Stanford, that explored the possibility of using the principles of naturally sticky ideas to design more effective messages. The material from that course, "How to Make Ideas Stick", has been taught to hundreds of students, including managers, professors, nonprofit leaders, doctors, journalists, venture capitalists, product designers, and film producers.

Heath co-authored (with his brother, Dan) a book titled Made to Stick: Why Some Ideas Survive and Others Die, published by Random House in January 2007.

Heath's research has appeared in Organizational Behavior and Human Decision Processes, Quarterly Journal of Economics, Cognitive Psychology, Journal of Consumer Behavior, Strategic Management Journal, Psychological Science, and Journal of Risk and Uncertainty. Popular articles about his research have been published in Scientific American, Financial Times, Washington Post, Business Week, Psychology Today, Vanity Fair, NPR, and a National Geographic television program.

Heath has taught courses on organizational behavior, negotiation, strategy, international strategy, and social entrepreneurship. Before joining Stanford, he taught at the University of Chicago Graduate School of Business and Duke University's Fuqua School of Business. He earned his bachelor's degree in industrial engineering from Texas A&M University and his PhD in psychology from Stanford.
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Customers reviews

Miguel Nicho Hernandez Tuesday, January 11, 2022
Verified Purchase

EXCELENTE LIBRO PARA HACER REALIDAD TUS IDEAS

20
 Antony Cutipa Thursday, September 01, 2022
Verified Purchase

Excelente

10
 Mario Isamitt Tuesday, December 13, 2022
Verified Purchase

Excelente libro! Lo que enseña es aplicable a muchos aspectos de la vida, recomendado!

00
 María Guadalupe Sanchez Wednesday, April 19, 2023
Verified Purchase

Recibido en tiempo y forma y muy bien empaquetado gracias

00
 José Luís Calderón García Wednesday, May 10, 2023
Verified Purchase

Excelente

00
 Joél Hurtado Mariño Tuesday, September 12, 2023
Verified Purchase

Los hermanos Heath nunca decepcionan!

00
 Eduardo Martinez Estrella Monday, November 11, 2024
Verified Purchase

Muy bueno.

00
 Franco Arriaza Yañez Wednesday, July 01, 2026
Verified Purchase

Muy buen libro, aborda de manera diferente las formas en las cuales se puede "vender" ideas, contiene historias interesantes y muy facil de leer,

00
 Anonymous User Thursday, September 29, 2022
Verified Purchase

Excelente calidad

01
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Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in Spanish.

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The binding of this edition is Paperback.

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