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portada Identifying Hidden Needs: Creating Breakthrough Products
Type
Physical Book
Publisher
Author
Year
2010
Language
English
Pages
256
Format
Hardcover
ISBN
0230219764
ISBN13
9780230219762
Edition No.
2010
Categories

Identifying Hidden Needs: Creating Breakthrough Products

K. Goffin; F. Lemke; U. Koners (Author) · Palgrave Macmillan · Hardcover

Identifying Hidden Needs: Creating Breakthrough Products - K. Goffin; F. Lemke; U. Koners

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Synopsis "Identifying Hidden Needs: Creating Breakthrough Products "

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

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