Name: Image de Marque Interne (in French)
SKU: 63476548
Price: 69.92 EUR
Availability: InStock
Author: Uma Venkatachalam
ISBN: 9786208147785

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portada Image de Marque Interne (in French)

Type

Physical Book

Publisher

Editions Notre Savoir

Author

Uma Venkatachalam

Language

French

Pages

100

Format

Paperback

ISBN13

9786208147785

Image de Marque Interne (in French)

Uma Venkatachalam (Author) · Editions Notre Savoir · Paperback

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Synopsis "Image de Marque Interne (in French)"

Cette recherche est basée sur l'analyse de l'impact de l'image de marque interne sur l'engagement organisationnel et le comportement de soutien à la marque, avec une référence particulière aux magasins de détail. L'étude est menée auprès des clients internes (employés) des magasins de détail. L'étude montre que l'image de marque interne a une influence positive sur l'engagement organisationnel et le comportement de soutien à la marque chez les employés. Elle montre que l'image de marque interne joue un rôle vital dans les magasins de détail.

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Image de Marque Interne (in French) - Uma Venkatachalam

Synopsis "Image de Marque Interne (in French)"

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