Tracked shipping to the Netherlands for just € 7. Prices include 9% BTW and new EU € 3 customs duty. No hidden fees. 

Ship to
Netherlands
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Impact of Location-Based Services on Consumers' Buying Behaviour, Illustrated by the German Market
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9783656962274

Impact of Location-Based Services on Consumers' Buying Behaviour, Illustrated by the German Market

Daniel Meyer (Author) · Grin Publishing · Paperback

Impact of Location-Based Services on Consumers' Buying Behaviour, Illustrated by the German Market - Daniel Meyer

New Book Imported to Netherlands
Delivery: 11 Aug - 13 Aug Shipping: 14 to 15 business days.
57,77 €
Import costs and 9% BTW included in the price ✅
57,77 €

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Impact of Location-Based Services on Consumers' Buying Behaviour, Illustrated by the German Market"

Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.0, University of Plymouth (Business School), language: English, abstract: Consumers' environment has always been influencing consumers' decision-making processes. With the end of the seller dominated marketing approach and the rise of a customer orientated marketing approach, at the end of the 1960's, the significance of marketing communication increased, in order to inform consumers and to establish a customer relationship. The dissemination of new technologies and innovations such as colour television, home computer and the internet has contributed to an increasing benefit for consumers and organizations. Consumers' choices increased in terms of product variety and hence the complexity of consumers' decision-making processes rose. Therefore, it has been ever since relevant for marketers to analyse and evaluate consumers' decision-making processes and consumers' behaviour. With the evolution and diffusion from mobile phones to smart phones a newdf horizon for consumers opened and a new dimension to mobile devices added, consisting of the accessibility and availability of information regardless location and time. Consequently, consumers' decision-making processes have been influenced and the relevancy of mobile-location based marketing and related services for consumers and organizations increased. The present master dissertation constitutes on the increasing importance of mobile location-based marketing and services. The objective is to investigate the impact of location-based services on consumers' buying behaviour which is significantly impacted by consumer-decision making processes. Therefore, relevant theoretical models and theories concerning consumers' decision-making process and buying behaviour are described and evaluated. Furthermore, primary data is collected via online questionnaires and face-to-face interviews, in order to conduct an e

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews