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portada Impressive Advertising
Type
Physical Book
Author
Publisher
Year
2017
Language
English
Pages
144
Format
Hardcover
ISBN13
9788416500413
Edited in
España
Categories

Impressive Advertising

Miguel Abellán (Author) · Monsa Publications · Hardcover

Impressive Advertising - Abellán, Miguel

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Synopsis "Impressive Advertising"

A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaigns need to capture our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection, or an appeal to the conscience. This book covers a number of campaigns in both printed and outdoor advertising.

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The book is written in English.

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The binding of this edition is Hardcover.

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