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portada Impulse Buying Behavior
Type
Physical Book
Author
Publisher
Language
English
Pages
336
Format
Paperback
Dimensions
22.9x15.2x1.9 cm
Weight
0.49 kg.
ISBN13
9786203471809
Categories

Impulse Buying Behavior

Mahek Iram Qureshi (Author) · Manish Omprakash Awasthi (Author) · LAP Lambert Academic Publishing · Paperback

Impulse Buying Behavior - Qureshi, Mahek Iram ; Awasthi, Manish Omprakash

New Book Imported to Netherlands
Delivery: 18 Nov - 20 Nov Shipping: 14 to 15 business days.
€ 93,43
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Synopsis "Impulse Buying Behavior"

Impulse purchases are important part of brick-and-mortar store sales. Planned purchases and sales of impulse items do not cannibalize require very little additional resources to make the sale. Impulse purchase symbolize a noteworthy fraction of sales in the retail setting. Hence research on this matter is recognized to be interesting and imperative. It seems a proud project to be worked on the floor also been explored by the US economist Richard Thaler, who won the 2017 Nobel Economics Prize for his contributions in the same field. This study brings a close view of the factors affecting impulse buying of the consumer and will help the marketers and the managers to take proper initiative so as to encourage impulse buying and cope up with the expectation of the costumers. Effective increases in personal disposable income and availability of credit facility have made impulse buying in a retail setting more rampant consumer behavior. Especially in some product categories it is prominently seen. Also in recent years with the advancement in technology has increased further impulse buying.

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The binding of this edition is Paperback.

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