Hallo! Tracked shipping to Netherlands with Delivery Duty Paid for just €7 

Ship to
Netherlands
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Inside Marketing: Practices, Ideologies, Devices
Type
Physical Book
Publisher
Author
Year
2011
Language
English
Pages
320
Format
Hardcover
Weight
1.60
ISBN13
9780199576746
Edition No.
1
Categories

Inside Marketing: Practices, Ideologies, Devices

Detlev Zwick; Julien Cayla (Author) · Oxford University Press · Hardcover

Inside Marketing: Practices, Ideologies, Devices - Detlev Zwick; Julien Cayla

Cheaper New Book Imported to Netherlands
Delivery: 12 Oct - 19 Oct Shipping: 16 to 20 business days.
€ 232,01
Faster New Book Imported to Netherlands
Delivery: 25 Sep - 29 Sep Shipping: 5 to 6 business days.
€ 232,34
Import costs and 9% BTW included in the price ✅
€ 232,01

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Inside Marketing: Practices, Ideologies, Devices "

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews