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portada Investigación y Tecnicas de Mercado (in Spanish)
Type
Physical Book
Author
Publisher
Year
2004
Language
Spanish
Pages
274
Format
Paperback
ISBN
8473563921
ISBN13
9788473563925
Edited in
España
Edition No.
2
Categories

Investigación y Tecnicas de Mercado (in Spanish)

Ángel Fernández Nogales (Author) · Esic Editorial · Paperback

Investigación y Tecnicas de Mercado (in Spanish) - Angel Fernández Nogales

New Book Imported to Netherlands
Delivery: 13 Jul - 21 Jul Shipping: 13 to 18 business days.
34,65 €
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Synopsis "Investigación y Tecnicas de Mercado (in Spanish)"

Este trabajo tiene un enfoque eminentemente práctico y cercano a la realidad profesional ; incorpora un gran número de aplicaciones, ejemplos y resultados de las distintas técnicas planteadas gracias a la colaboración de diversos institutos de investigaciónConcepto y metodologíaReunión de grupo y entrevista en profundidadTécnicas proyectivas y observaciónLa encuestaEl cuestionarioMuestreo y trabajo del campo

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The book is written in Spanish.

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The binding of this edition is Paperback.

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