Name: la estrategia del oceano azul
Price: 39.00 EUR
Availability: InStock
Author: Renée Mauborgne
ISBN: 9788492421282

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Type

Physical Book

Author

Kim W. Chan

Renée Mauborgne

ISBN

8492421282

ISBN13

9788492421282

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España

Categories

Economía internacional
Gestión de ventas y marketing

la estrategia del oceano azul

Kim W. Chan (Author) · Renée Mauborgne (Author) · · Physical Book

Used BookGood Condition Imported to Netherlands

Delivery: 11 Aug - 19 Aug

39,00 €

Import costs and 9% BTW included in the price ✅

(Good Condition)39,00 €

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Kim W. Chan

(Author)

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W. Chan Kim is the Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD for the Boston Consulting Group.

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Renée Mauborgne

(Author)

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Renée Mauborgne (born in 1963) is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in France. Mauborgne is also co-director of the INSEAD Blue Ocean Strategy Institute, based in Fontainebleau.

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