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portada La Historia de Lego. Como Un Juguete Despertó La Imaginación del Mundo / The Lego Story: How a Little Toy Sparked the World's Imagination (in Spanish)
Type
Physical Book
Author
Publisher
Year
2023
Language
Spanish
Pages
360
Format
Paperback
Dimensions
22.1 x 15.2 x 4.3 cm
Weight
0.57 kg.
ISBN
9786073832953
ISBN13
9786073832953
Edited in
México
Edition No.
2023
Categories

La Historia de Lego. Como Un Juguete Despertó La Imaginación del Mundo / The Lego Story: How a Little Toy Sparked the World's Imagination (in Spanish)

Jens Andersen (Author) · Conecta · Paperback

La Historia de Lego. Como Un Juguete Despertó La Imaginación del Mundo / The Lego Story: How a Little Toy Sparked the World's Imagination (in Spanish) - Jens Andersen

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Synopsis "La Historia de Lego. Como Un Juguete Despertó La Imaginación del Mundo / The Lego Story: How a Little Toy Sparked the World's Imagination (in Spanish)"

La extraordinaria historia de LEGO basada en los archivos y entrevistas a la familia fundadora y dueña de la compañía. Se estima que cada año entre ochenta y noventa millones de niños alrededor del mundo reciben una caja de lego, mientras casi diez millones de adultos compran sets para sí mismos. Aun así, LEGO es mucho más que un enorme número de bloques de plástico que pueden combinarse en un sinfín de maneras. LEGO es también la visión de lo que puede significar el juego para la humanidad. Este libro cuenta la extraordinaria historia de una compañía global y una familia danesa que durante noventa años ha defendido el derecho al juego de los niños, y también el de los adultos, quienes deben dedicar tiempo a cuidar de su niño interior. La historia de LEGO se construyó a partir del acceso privilegiado de Jens Andersen a los archivos de LEGO y a las múltiples entrevistas que tuvo con Kjeld Kirk Kristiansen, expresidente y CEO de Grupo LEGO, nieto del fundador Ole Kirk Christiansen, Una historia del cambio de visiones de la infancia y la importancia del juego a través de generaciones, La historia de LEGO es también un fascinante caso de estudio sobre cómo la innovación y creatividad ayudaron a los líderes a trasformar la empresa de un pequeño negocio de carpintería en uno de los más grandes productores de materiales para juguetes y una de las marcas más queridas del mundo. Enriquecido con fotografías inéditas del archivo privado de la familia Kirk, este es el libro ideal para los fans de LEGO porque revela todo lo que siempre quisieron saber de la marca. ENGLISH DESCRIPTION The definitive history of LEGO, based on unprecedented access to the company's archives and rare interviews with the founding family who still owns the company. "This book tells the story of how my family built the LEGO brand." --Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner It's estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children's right to play--and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen's unique access to LEGO's own archives, as well as Andersen's extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. A riveting cultural history of changing generations' views of childhood and the importance of play, The LEGO Story's also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world's largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family's private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.
Jens Andersen
  (Author)
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Jens Andersen is an award-winning Danish author and literary critic whose works include acclaimed biographies of Hans Christian Andersen, Queen Margrethe, and the Danish Crown Prince Frederik. He holds a PhD in Nordic Literature from the University of Copenhagen and contributes to various Danish newspapers.
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Customers reviews

Miguel Nicho Hernandez Tuesday, August 13, 2024
Verified Purchase

muy buen libro

00
 Ricardo Perfecto Ibarra Saldaña Wednesday, July 30, 2025
Verified Purchase

Imaginación

00
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The book is written in Spanish.

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The binding of this edition is Paperback.

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