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portada Lean Branding: Creating Dynamic Brands to Generate Conversion
Type
Physical Book
Publisher
Author
Year
2019
Language
English
Pages
292
Format
Paperback
ISBN13
9781492054191
Edition No.
1
Categories

Lean Branding: Creating Dynamic Brands to Generate Conversion

Laura Busche (Author) · O'reilly & Assoc Inc · Paperback

Lean Branding: Creating Dynamic Brands to Generate Conversion - Laura Busche

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Synopsis "Lean Branding: Creating Dynamic Brands to Generate Conversion "

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.Learn exactly what a brand is—and what it isn’tBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategyMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goalsPivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashingFocus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

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