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portada Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management
Type
Physical Book
Author
Publisher
Language
English
Pages
192
Format
Paperback
Dimensions
21.6 x 14.0 x 1.2 cm
Weight
0.27 kg.
ISBN13
9781349518487
Categories

Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management

P. Kuchinka (Author) · Palgrave MacMillan · Paperback

Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management - Kuchinka, P.

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Synopsis "Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management"

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.

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