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portada Making Strategy Happen
Type
Physical Book
Publisher
Author
Year
1996
Language
English
Pages
304
Format
Paperback
ISBN
1557867216
ISBN13
9781557867216
Edition No.
2
Categories

Making Strategy Happen

Arnold S. Judson (Author) · Blackwell Publishers · Paperback

Making Strategy Happen - Arnold S. Judson

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Synopsis "Making Strategy Happen "

Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managementsa failures in execution are far more common than their successes. This book explains in a practical, down--to--earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization. The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.

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