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portada Managing a Chinese Partner: Insights from Gobal Companies
Type
Physical Book
Author
Publisher
Language
English
Pages
273
Format
Paperback
Dimensions
21.6 x 14.0 x 1.7 cm
Weight
0.37 kg.
ISBN13
9781349434855
Categories

Managing a Chinese Partner: Insights from Gobal Companies

L. Chong (Author) · Palgrave MacMillan · Paperback

Managing a Chinese Partner: Insights from Gobal Companies - Chong, L.

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Synopsis "Managing a Chinese Partner: Insights from Gobal Companies"

By drawing on the experiences of Danone, Nestlé, Coca-Cola and SABMiller, this book provides an insight into why and how the managing a Chinese Partner can deliver value for a joint venture in China, a goal shared by many but achieved by few.

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