Name: Managing Your Business: A Practical Guide
SKU: 51240907
Price: 97.83 EUR
Availability: InStock
Author: Irenee Dondjio; Robert Haafst
ISBN: 9789001878849

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portada Managing Your Business: A Practical Guide

Managing Your Business: A Practical Guide

Type

Physical Book

Publisher

Routledge

Author

Irenee Dondjio; Robert Haafst

Year

2018

Language

English

Pages

304

Format

Paperback

ISBN13

9789001878849

Edition No.

Synopsis "Managing Your Business: A Practical Guide "

A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management. With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export. Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.

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Managing Your Business: A Practical Guide - Irenee Dondjio; Robert Haafst

Synopsis "Managing Your Business: A Practical Guide "

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