Name: market-based management
SKU: 3350715
Price: 32.10 EUR
Availability: InStock
Author: roger best
ISBN: 9780131293724

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Type

Physical Book

Publisher

prentice hall

Author

roger best

Language

English

ISBN

0131293729

ISBN13

9780131293724

market-based management

Roger Best (Author) · prentice hall · Physical Book

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Synopsis "market-based management"

this work is for mba level marketing management and/or marketing strategy courses, or a capstone undergraduate marketing course. it is strategic, applied, and performance-oriented. while most textbooks in this area stress concepts and theory, market-based management, 4e, incorporates a more strategic and applied approach. external performance metrics of a business are emphasized and actual measurement tools are provided. its streamlined organization makes it ideal for courses in which outside cases and readings will be assigned.