Tracked shipping to the Netherlands for just € 7. Prices include 9% BTW and new EU € 3 customs duty. No hidden fees. 

Ship to
Netherlands
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Market Response Models: Econometric and Time Series Analysis
Type
Physical Book
Author
Publisher
Language
English
Pages
400
Format
Paperback
Dimensions
22.1 x 19.8 x 2.0 cm
Weight
0.54 kg.
ISBN13
9789401069724
Categories

Market Response Models: Econometric and Time Series Analysis

Dominique M. Hanssens (Author) · Leonard J. Parsons (Author) · Randall L. Schultz (Author) · Springer · Paperback

Market Response Models: Econometric and Time Series Analysis - Hanssens, Dominique M. ; Parsons, Leonard J. ; Schultz, Randall L.

Cheaper New Book Imported to Netherlands
Delivery: 17 Aug - 24 Aug Shipping: 16 to 20 business days.
123,79 €
Faster New Book Imported to Netherlands
Delivery: 11 Aug - 14 Aug Shipping: 12 to 14 business days.
135,24 €
Import costs and 9% BTW included in the price ✅
123,79 €

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Market Response Models: Econometric and Time Series Analysis"

This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical material with discussions of its relevance to management. 2. It provides continuity to a research stream over 20 years old. 3. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge. 4. It shows how the research can be applied to marketing planning and forecasting. 5. It presents original research in marketing. The book addresses both marketing researchers and marketing managers. This can be done because empirical decision models are helpful in practice and are also based on theories of response. Econometric and time series analysis (ETS) is one of the few areas in marketing where there is little, if any, conflict between the academic sphere and the world of professional practice. Market Response Models is a sequel to Marketing Models and Econometric Research, published in 1976. It is rare for a research-oriented book in market- ing to be updated or to have a sequel. Unlike many other methodologies, ETS research in marketing has stood the test of time. It remains the main method for discovering relations among marketing variables.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews