Name: Marketing Knowledge
SKU: 52104539
Price: 48.25 EUR
Availability: InStock
Author: Twose, Dominic
ISBN: 9780244818081

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Type

Physical Book

Author

Dominic Twose

Publisher

Lulu.com

Year

2019

Language

English

Pages

332

Format

Hardcover

Dimensions

22.9x15.2x2.2 cm

Weight

0.64 kg.

ISBN13

9780244818081

Synopsis "Marketing Knowledge "

Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the key learning over that period. In a world full of opinions, this draws conclusions based on evidence. Conclusions about how brands grow, and the role of advertising. Reviews "A very useful little book, full of practical wisdom and common sense. Keep it by your computer, and steal from it mercilessly. I know I will." - Les Binet, Head of Effectiveness, adam&eveDDB "There can be no doubt that what the world of marketing needs is a bit more knowledge and a bit less ignorance. This, therefore, is a very timely and well written book from Dominic." Mark Ritson, Brand Consultant

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Marketing Knowledge - Twose, Dominic

Synopsis "Marketing Knowledge "

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