Name: Marketing to gen z
Price: 17.95 EUR
Availability: InStock
Author: Fromm, Jeff ; Read, Angie
ISBN: 9781400231089

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Type

Physical Book

Author

Jeff Fromm

Angie Read

Publisher

Amacom

Language

English

Pages

224

Format

Paperback

Dimensions

23.1 x 15.5 x 2.0 cm

Weight

0.25 kg.

ISBN13

9781400231089

Synopsis "Marketing to gen z "

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filterAvoid blatant advertising and tap influencer marketingUnderstand their language and off-beat humorOffer the shopping experiences they expectMarketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.Now is the time to learn who they are and what they want!

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Marketing to gen z - Fromm, Jeff ; Read, Angie

Synopsis "Marketing to gen z "

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