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portada Masters of Advertising Copy (Rle Marketing)
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9781138995697

Masters of Advertising Copy (Rle Marketing)

Frederick J. George (Author) · Routledge Chapman Hall · Paperback

Masters of Advertising Copy (Rle Marketing) - Frederick J. George

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Synopsis "Masters of Advertising Copy (Rle Marketing)"

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

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The binding of this edition is Paperback.

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