Name: Measuring Innovation & Technology Acceptance
SKU: 56525767
Price: 13.95 EUR
Availability: InStock
Author: Bruner, Gordon C., II
ISBN: 9781499123500

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Measuring Innovation & Technology Acceptance

Type

Physical Book

Author

Gordon C. Bruner

Publisher

Createspace

Language

English

Pages

Format

Paperback

Dimensions

22.9x15.2x0.4 cm

Weight

0.11 kg.

ISBN13

9781499123500

Synopsis "Measuring Innovation & Technology Acceptance"

There is little doubt that the health of economies in the modern world depend heavily on new products being routinely introduced and readily accepted by consumers. Given that, a book is ripe for development that provides consumer insight researchers with reliable measures that have been used by social scientists in the study of the adoption of innovations. This book contains descriptions and reviews of 30 multi-item scales that are especially relevant to the study of consumers' thoughts and behaviors regarding innovations, particularly those of a high-tech nature. Each review in the book has information about a scale's source, its psychometric quality, examples of who has used it in empirical research, and the questions/statements that compose the measure.

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Measuring Innovation & Technology Acceptance - Bruner, Gordon C., II

Synopsis "Measuring Innovation & Technology Acceptance"

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