Tracked shipping to the Netherlands for just € 7. Prices include 9% BTW and new EU € 3 customs duty. No hidden fees. 

Ship to
Netherlands
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective
Type
Physical Book
Author
Publisher
Language
English
Pages
170
Format
Hardcover
Dimensions
22.6 x 14.7 x 1.5 cm
Weight
0.36 kg.
ISBN13
9781433125799
Categories

Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective

Cong Li (Author) · Don Stacks (Author) · Peter Lang Inc., International Academic Publi · Hardcover

Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective - Li, Cong ; Stacks, Don

New Book Imported to Netherlands
Delivery: 18 Aug - 20 Aug Shipping: 14 to 15 business days.
197,24 €
Import costs and 9% BTW included in the price ✅
197,24 €

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective"

An organization can have a high number of likes on its Facebook page and lots of followers on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of likes and the number of followers to predict an organization's success even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews