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portada media research techniques
Type
Physical Book
Author
Year
1998
Language
English
Pages
184
Format
Hardcover
Dimensions
22.4x17.3x1.7 cm
Weight
0.41 kg.
ISBN
0761915362
ISBN13
9780761915362
Edition No.
0002

media research techniques

Berger (Author) · Sage Publications, Inc · Hardcover

media research techniques - Berger

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Synopsis "media research techniques"

Arthur Asa Berger′s essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

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