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portada Metaphor and Mills
Type
Physical Book
Publisher
Author
Year
2012
Language
English
Pages
324
Format
Hardcover
ISBN
3110272962
ISBN13
9783110272963
Categories

Metaphor and Mills

Honesto Herrera Soler,Michael White (Author) · De Gruyter Mouton · Hardcover

Metaphor and Mills - Honesto Herrera Soler,Michael White

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Synopsis "Metaphor and Mills "

While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas.

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The book is written in English.

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