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portada Methods for Analyzing Social Media
Type
Physical Book
Publisher
Author
Language
English
Pages
202
Format
Paperback
ISBN13
9781032927541
Edition No.
1

Methods for Analyzing Social Media

Bredl Klaus,Hünniger Julia,Jensen Jakob Linaa (Author) · Routledge · Paperback

Methods for Analyzing Social Media - Bredl Klaus,Hünniger Julia,Jensen Jakob Linaa

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Synopsis "Methods for Analyzing Social Media"

Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed? Which ethical research issues and controversies do we have to pay attention to? This book focuses on research strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject. This book was originally published as a special issue of the Journal of Technology in Human Services.

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