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portada MS-61 Consumer Behaviour
Type
Physical Book
Author
Publisher
Language
English
Pages
150
Format
Paperback
Dimensions
21.6x14x0.8 cm
Weight
0.18 kg.
ISBN13
9789355544315
Categories

MS-61 Consumer Behaviour

Gullybaba Com Panel (Author) · Gullybaba Publishing House Pvt Ltd · Paperback

MS-61 Consumer Behaviour - Panel, Gullybaba Com

New Book Imported to Netherlands
Delivery: 06 Oct - 08 Oct Shipping: 6 to 7 business days.
€ 22,88
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Synopsis "MS-61 Consumer Behaviour"

MS-61 Consumer Behaviour Topics Covered Block 1 - Consumer Behaviour - Issues and Concepts Unit 1 - Consumer Behaviour - Nature, Scope and Applications Unit 2 - Consumer Behaviour and Lifestyle Marketing Unit 3 - Organisational Buying Behaviour Block 2 - Individual Influences on Buying Behaviour Unit 1 - Perceptions Unit 2 - Consumer Motivation and Involvement Unit 3 - Attitude and Attitude Change Unit 4 - Learning and Memory Unit 5 - Personality and Self-Concept Block 3 - Group Influences on Consumer Behaviour Unit 1 - Reference Group Influence and Group Dynamics Unit 2 - Family Buying Influences, Family Life Cycle and Buying Roles Unit 3 - Culture and Subculture influences Block 4 - The Buying Process Unit 1 - Problem Recognition and Information Search Behaviour Unit 2 - Information Processing Unit 3 - Alternative Evaluation in Buying Decisions Unit 4 - Purchase Process & Post-Purchase Behaviour Block 5 - Modelling Buyer Behaviour Unit 1 - Early Models Unit 2 - Howard Sheth Model Unit 3 - Recent Developments in Modelling Consumer Behaviour Total Question Papers Solved-0, Unsolved-4 June (2020-2021) December (2020-2021)

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