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portada New Channels of Music Distribution: Understanding the Distribution Process, Platforms and Alternative Strategies
Type
Physical Book
Author
Publisher
Language
English
Pages
176
Format
Hardcover
ISBN13
9781138124196
Categories

New Channels of Music Distribution: Understanding the Distribution Process, Platforms and Alternative Strategies

C. Michael Brae (Author) · Routledge · Hardcover

New Channels of Music Distribution: Understanding the Distribution Process, Platforms and Alternative Strategies - Brae, C. Michael

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Synopsis "New Channels of Music Distribution: Understanding the Distribution Process, Platforms and Alternative Strategies"

With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry's evolving distribution system. While paying careful attention to the variables that impact success, C. Michael Brae examines the functionality and components of music distribution, as well as the music industry as a whole. This book is a one-stop guide and resource for all musicians, performers, songwriters, and label owners in understanding all the elements and efficiency of music distribution. Through its hands-on exploration of the music business, this book provides insightful strategies for executing marketing, radio, retail campaigns, and much more.Here you will find: * Specific DIY methods and strategies for distributing music throughout every platform possible* Case studies and discussions highlighting wholesale and retail markups, pricing strategies, major chains, rack jobbers, one-stops, mom and pop stores, and other retail outlets* Tips on how to incorporate retail distribution networks supporting Soundscan and employ marketing techniques using cutting-edge web technology* Distribution methods and promotion tactics to help you increase an effective "sell-through" on your musicAn accompanying website (www.routledge.com/cw/brae) features examples of distribution, licensing, and co-publishing agreements, sample Midem charts, sample proposals, quiz questions, web links and key terms.

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