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portada nonprofit essentials,major gifts
nonprofit essentials,major giftsnonprofit essentials,major gifts
Type
Physical Book
Author
Publisher
Language
English
Pages
240
Format
Paperback
Dimensions
25.3 x 18.0 x 1.6 cm
Weight
0.42 kg.
ISBN
0471738379
ISBN13
9780471738374
Categories

nonprofit essentials,major gifts

Julia I. Walker (Author) · Wiley · Paperback

nonprofit essentials,major gifts - Walker, Julia I.

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Synopsis "nonprofit essentials,major gifts"

"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes." --Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.

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