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portada Offensive Marketing
Type
Physical Book
Author
Publisher
Language
English
Pages
430
Format
Hardcover
Weight
0.79 kg.
ISBN13
9781138145085
Edition No.
1
Categories

Offensive Marketing

Hugh Davidson (Author) · Routledge · Hardcover

Offensive Marketing - Davidson, Hugh

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Synopsis "Offensive Marketing"

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

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The book is written in English.

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The binding of this edition is Hardcover.

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