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portada Organic Food Product Trends in Malaysia
Type
Physical Book
Author
Publisher
Language
English
Pages
144
Format
Paperback
Dimensions
22.9 x 15.2 x 0.9 cm
Weight
0.22 kg.
ISBN13
9786205508220
Categories

Organic Food Product Trends in Malaysia

S. M. Ferdous Azam (Author) · Arun Kumar Tarofder (Author) · LAP Lambert Academic Publishing · Paperback

Organic Food Product Trends in Malaysia - Azam, S. M. Ferdous ; Tarofder, Arun Kumar

New Book Imported to Netherlands
Delivery: 20 Jul - 22 Jul Shipping: 14 to 15 business days.
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Synopsis "Organic Food Product Trends in Malaysia"

The research explores Malaysia's organic food trends. Most customers do not even purchase organic food due to cost, hassle, and ignorance. Marketers must know customer issues to target markets and groups. This research examines the relationship between the latest marketing mix (acceptability, affordability, availability, and awareness) and customer willingness to purchase organic food products. Two hundred questionnaires were distributed. The findings show a significant relationship between gender, acceptability, and affordability of organic foods and consumption. Respondent availability and awareness are substantial factors in organic food consumption. This study will help Malaysian enterprises, wholesalers, retailers, marketers, and business chains understand customer loyalty and satisfaction and boost customer purchase confidence. The study's results demonstrate that favourable aspects associated with organic food consumption may assist organic product owners in enhancing customer purchase intent.

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