Name: Organising Knowledge: Methods and Case Studies
SKU: 59179899
Price: 97.63 EUR
Availability: InStock
Author: Gadner, J. ; Buber, R. ; Richards, L.

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Organising Knowledge: Methods and Case Studies

Type

Physical Book

Publisher

Palgrave MacMillan

Author

Gadner, J. ; Buber, R. ; Richards, L.

Language

English

Pages

232

Format

Paperback

Dimensions

21.6x14x1.3 cm

Weight

0.29 kg.

ISBN13

9781349512904

Synopsis "Organising Knowledge: Methods and Case Studies"

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

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Organising Knowledge: Methods and Case Studies - Gadner, J. ; Buber, R. ; Richards, L.

Synopsis "Organising Knowledge: Methods and Case Studies"

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