Name: Organizations in the Face of Crisis: Managing the Brand and Stakeholders
Price: 54.59 EUR
Availability: InStock
Author: Tafoya, Dennis W.
ISBN: 9781137306951

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Type

Physical Book

Author

Dennis W. Tafoya

Publisher

Palgrave MacMillan

Language

English

Pages

183

Format

Hardcover

Dimensions

21.8 x 13.7 x 1.5 cm

Weight

0.36 kg.

ISBN13

9781137306951

Synopsis "Organizations in the Face of Crisis: Managing the Brand and Stakeholders"

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

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Organizations in the Face of Crisis: Managing the Brand and Stakeholders - Tafoya, Dennis W.

Synopsis "Organizations in the Face of Crisis: Managing the Brand and Stakeholders"

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